Do you think customer testimonials are doing good to your business?

Customer testimonials are an integral part of many websites that offer hosting services. You will often see that the customer testimonials mostly talk about excellent customer service, appraising the technical competency of the hosting company and a lot of different things, though always on a positive note. But little you might know that they can actually drive away potential customers from signing up for a hosting account with your company.

Why customer testimonials should be avoided?

• Customer testimonials are always false! That’s the belief of a vast majority of customers about customer reviews or testimonials. Whenever I come across a testimonial that talks positively about a service of the website or a company and without providing a way to verify the testimonial, I assume it to be false. If your website has such testimonials from your clients, it might be hurting your image than adding to your sales.
• Testimonial do not hold any value if the customer is interested in shared hosting service that charges him just $2 or $3. People don’t pay attention to the testimonials unless they are going to spend a lot of money for your services.

How customer testimonials can actually help you make more sales?

• Customer testimonials from reputed people and companies make a lot of difference. As long as they can be verified to be genuine, they add a lot of value to your website and sales. If you are fortunately hosting websites of some well known companies, do send them emails to get their feedback and post it on your website and don’t forget to mention their URL.
• It’s a good practice to quote positive reviews from hosting forums, blogs and other third party sources in the testimonial section of your website. They are trustable and create a positive image of your company in your prospective customer’s mind.

The choice of putting up a testimonial section in your website is yours! Make sure you are able to think from a customer’s perspective about your testimonials and then make a decision.