Is your hosting company’s website driving away potential customers?

A little over 90% of the customers sign-up with your hosting company through your website, but if that website of yours was driving away potential customers what would you do? Would you know if that’s why your hosting company is still waiting for customers? Very recently I came across a post in one of the web hosting forums where the owner of a new hosting company was wondering if his website was the culprit in driving away customers. Here’s what I found and you might want to find it out too!

Weird domain name: Al right, I know it’s very very difficult to find a nice domain name and when you find one, you see that the domain name is already registered. You spent a lot of time again to find another name but that’s also taken away. What do you do then? You end up picking some name that may not look professional. One thing that you should keep in mind about the name of your company and its domain name is about how it looks to the customers who are going to visit your website. You don’t have to use keywords such as hosting or web or anything on those lines but whatever you choose should tell the customers that yours is a professional company.

Everything unlimited for $1/month: This will drive away serious customers like me for sure. We don’t want $1/month cheap web hosting that offers everything because we don’t trust your business model at all and it may fail any day. If I were to host my critical website or my blog, I will never host it on a $1/month account. Never! I will always host it with someone who sounds reasonable and has sound business model and nice hosting packages. Still want to sell everything for $1/month? Think again and think long term!

Bad web design: One thing, that I personally like about websites is its web design. If a company is new and they have a nice web design on their site, I spent some time looking around the packages and what they have to offer. This is how I actually ended up signing up with my current hosting company.

If you are a new hosting company and advertising doesn’t work, customers don’t sign-up then look at the points I mentioned above. Even if one of those is true in your case, I recommend you change and see the difference.